Shove-It-In-Your-Face Ads

 



    As I know you're painfully aware, more and more news sources are adopting this loathsome, push-it-in-your-face advertising.
    If you hit the Back button on your browser and then hit the Forward button again, it will bring up the page without the shove-it-up-your-nose ads blocking you from what's on the page.

    I am at a total loss to imagine how anyone could be so imbecilic that they think this kind of obscene behavior is going to sell merchandise. It's as though you're walking down the street when some cretin comes up and pushes some large page in front of your face so you can't see where you're going, and then walks along in front of you for a few yards, resisting your every attempt to look around his hateful screed. "Pepcid" was one of the first shove-it-in-your-face hucksters. I would never buy Pepcid after that experience. I certainly don't want to reward bad behavior.
    There are ways to capture our attention and our business. Humor, or useful factual information can give a product a positive image. In the 30's and the 40's, Burma Shave posted sets of 5 roadside signs along the sides of roads that presented humorous rhymes. The signs were spaced out so that you would read the first line, and then a little farther down the road, the second sign. The fourth sign had the punch line, and the fifth sign said "Burma Shave". The one I remember is,

"Car in ditch,
    He in tree,
The moon was full,
    And so was he!"

    This was good for a laugh.
    Other amusing ads include the one where the man is wrestling the alligator, or the ads with the Energizer bunny. There were attempts to make ads in 1930's radio amusing ... Don Wilcox, and Johnson's Self-Polishing Glo-Coat, or "Pepsi-Cola hits the spot! Twelve full ounces! That's a lot! Twice as much for a nickel, too. Pepsi-Cola is the drink for you." Ridiculously corny, but not outrageous.
    What I can't understand is not so much the mentalities of the people who came up with the idea of this stick-it-in-your-face advertising, as the "mentalities" of those who are buying and running these ads. Don't they have any marketing sense at all?
    I have begun passing over news sources that seek to frustrate and anger you with these ads. The first news feed to practice this was ABC. However, they're quit this practice, and I've gone back to acquiring news from them. I imagine that they saw their web traffic fall off to a thin trickle. In the meantime, National Geographic, the New York Times, and Wired Magazine have acquired the habit. I've dropped National Geographic completely. I'm hoping that Wired News and the New York Times will come to their senses before they have to file for Chapter 11, but if they don't straighten out soon, I'll quit steering readers to them. Fortunately, there are other outstanding news sources that evidently know better to indulge in this self-destructive behavior.
    I guess what has concerned me most is the idea that there are influential people who are so foolish that they would indulge in such self-destructive advertising. Supposedly, the Flynn Effect is making everyone smarter, but this is a level of stupidity that's unimaginable by historic standards. Whatever happened to common sense?
    As you can see, I'm a bit perturbed by "Grab-the-readers-and-hold 'em down" ads.